FAQs

Question: Where can I fax my forms to?
Answer: Fax (203)255-5201

Question: What do I put in for Model and Type?
Answer: For Firearm Type, please use the product name (i.e. LCP, SR-556, Hawkeye, etc.). For Model #, use the actual numeric number (i.e. 3701).

Question: Do I have to spend all of my points on one redemption?
Answer: You do not need to spend all of your points on one redemption. You can redeem for as many firearms as you have points.

Question: Is the date range for eligible purchases defined as the SOLD or RELEASED dates. If in fact it is the sold date, page 3 of the 4473 will not be signed or dated?
Answer: For your sale to be counted in this promotion, the SALE DATE needs to be by October 15, 2011 and all redemption requests must be completed and received by Ruger by December 15, 2011 - therefore your firearm would need to be RELEASED in a timeframe where it can be signed, dated and submitted by December 1, 2011.

Question: I work at a major outdoors retailer, am I allowed participating in this program?
Answer: Any legally employed salesperson of FEDERALLY LICENSED RETAIL FIREARMS DEALER HAVING A REGULAR PLACE OF BUSINESS with scheduled business hours on premises where such business use is permitted by law, and where products are displayed to the shooting public, and who have a state resale tax number (where applicable) may participate PROVIDING THEIR MANAGEMENT ALLOWS FOR PARTICIPATION.

Question: Sometimes a sale is "pending" and the salesman who sold the gun couldn't finish the 4473 and another person signs the form, who gets the credit? I think it should be the person who sold the gun but his name will not be on the 4473.
Answer: To get credit for the sale, have your store manager sign and date the COPY of the Form 4473 stating who is approved to get the credit for the sale. They should write the SELLERS name in the footer of the copy with "Confirmed as Seller" and then sign, print and date.

Question: Can I combine my store points across sales reps or across multiple retail locations?
Answer: No, this program is intended to support retailer sales people as individuals and the Points are awarded to individuals, at one retail location. THE PROGRAM IS NOT INTENDED FOR RETAILER LOCATIONS AS A COMBINED SALES ENTITY. That is neither an objective of the program or within the program rules and regulations.

Question: I often sell firearms over the Internet / indirect to consumers (either through transfers or outside our local area). Because of this, our business does not record the 4473 or get an approval number and we are unable to provide a copy of the document for you. Can we utilize another form of verification to receive the Points for this program?
Answer: No, our goal for this program is to reward storefront retailer sales reps and have set our rules and regulations accordingly - both in how points are rewarded and the regulations on who can participate. One of these rules require submission of a copy of the 4473 (pages 2 and 3) or a print out of your electronic ATF disposition record showing model, serial number, date sold, approval number, and sales person as the verification of sale and we need to have a copy of that document for all Points submitted. Without that documentation, we are unable to process those Points and reward any firearms. Further, because of the way this program is structured, everyone benefits from the increased Ruger pull-through. Even if this specific promotion is not directly beneficial to a mid-rep, an internet seller or a broker of a sale, the increased activity of this program will increase sales and help your business.

Question: I use the e-4473 offered by the BATF. Am I able to still participate in this program?
Answer: Yes, you will just need to send a copy of your printed version of the form. There is no difference between the information collected in the electronic version of the 4473 or the pre-printed version. The output for both is a document that can be copied and submitted for this program.